Sector Overview - IATA - Free Essay Example

Sample details Pages: 4 Words: 1106 Downloads: 3 Date added: 2017/06/26 Category Economics Essay Type Narrative essay Did you like this example? Chapter 3: Sector Overview 3.0 Sector Overview Air travel is one of the largest and growing industries in the world. It is a critical section of global economy which supports 57 million jobs and $2.2 trillion in economic activity (IATA 72th press release, December 2013). Air transport provides important inputs into wider economic, political and social processes. Don’t waste time! Our writers will create an original "Sector Overview IATA" essay for you Create order It has many benefits such as it promotes economic growth, overseas investment, world trade and tourism as well. In other words, the airline industry allows globalisation to take place. 3.1 International Air Transport Association (IATA) The International Air Transport Association (IATA) is responsible for the world’s airlines. It is the main vehicle for inter-airline collaboration and encourages secure, reliable, and economical air services to the worlds consumers. It has supported many areas of aviation activity and has helped in formulating industry policy on critical aviation issues. IATA was established in Havana, Cuba, in April 1945. At start, IATA had 57 members from 31 nations which were mostly from Europe and North America. Today it has some 240 members (representing 84% of total air traffic) from 118 nations in every part of the globe. The modern IATA took over the International Air Traffic Association which was founded in Hague in 1919 which was the year of t he worlds first international scheduled services. 3.1.1 Growth and Development International air transport grew twice its capacity from its earliest post-1945 days until the first oil crisis in 1973 and this progress was due to technical innovation. The main innovations were the introduction of turbo-propeller aircraft in the early 1950s, transatlantic jets in 1958, wide-bodied aircraft and high by-pass engines in 1970 and later, advanced avionics (electronic systems). During the 1960s, automation took the lead in the airline opeations. These brought higher speeds, greater size and better unit cost control and this resulted in lower real fares and rates. With a rise in real income and leisure time, demand for air travel grew significantly. According to the 72th press release dated 31 December 2013 Of the IATA, on average, more than 8 million people travel by plane every day. In 2013, the total number of passengers exceeded 3 billion for the first time ever, reaching 3.1 billion. Coming to cargo, approximately 50 million tonnes of cargo is being carried by planes each year. This equals to 140, 000 tonnes daily. The annual worth of these goods is estimated to be $6.4 trillion or in other words, equals to 35% of the value of products traded internationally. Furthermore, the aviation sector employs more than 57 million people and supply $2.2 trillion for economic activities. The forecasted number of passengers for 2014 is 3.3 billion which equals to 44% of the world’s population and the global turnover for the industry is estimated to be $743 billion, having an average industry net profit margin of 2.6%. 3.2 Air Mauritius Limited The national airline of Mauritius is Air Mauritius Limited. It operates regional and international services to over 30 destinations with 80 flights per week. It also serves 20 destinations on four continents. The Sir Seewoosagur Ramgoolam (SSR) International Airport is the main base of Air Mauritius Ltd. The main activities of Air Mauritius include operating domestic as well as international scheduled air services which carry passengers, freight and mail and the provision of ancillary services for aviation. Air Mauritius also controls a worldwide air cargo business, solely in association with its scheduled passenger services, using the belly hold capacity for cargo transshipment. Air Mauritius is one of the rare airlines proposing the services of combined airplane and helicopters. Air Mauritius hires around 3,000 people and plays an important role for key sectors such as tourism for the Mauritian economy. It carried 1.3 million passengers in 2011 (AML Passenger Statistics Report) which equals to more than half of passengers at the Sir Seewoosagur Ramgoolam International Airport. For the nine months ended December 2013, Air Mauritius carried 991,934 compared to 969,488 during the nine months ended 31 December 2012. In addition the seat capacity was increased from 1,372,383 to 1,395,3 25. 3.2.1 Growth and Development Air Mauritius was incorporated in June 1967 as a handling agent but it was in August 1972 that it began its operation with a Piper Navajo leased from Air Madagascar on a flight between Mauritius and Rodrigues Island. Then in 1973, the route to London via Nairobi became available and it was in the 1980s that the company launched nonstop flights to Europe. In November 1994, Air Mauritius took a leap forward by offering to trade its shares on the Stock Exchange of Mauritius. In July 1997, the Air Mauritius tried to create regional feeder airline called Air Ocean Indien (AOI) along with other airline companies for instance Air Seychelles, Air Madagascar and Air France. However, due to certain coordination problems among the airlines, this project could not take off. The company began supplying its cargo service to Johannesburg in October 2002 which accounted for 20 percent of revenues. It was during 2003-04 that the number of passengers exceeded on e million for Air Mauritius. The new airport was recently build in September 2013 in order to deliver a better service to the passengers. 3.2.3 Air France and air Mauritius renew and extend their cooperation agreement On 24th January 2014, Air Mauritius and Air France extended the existing collaboration between them. The CEO of both companies signed an agreement which allows the continuation of both companies’ activates between Paris-Charles de Gaulle Airport and Sir Seewoosagur Ramgoolam International Airport. The two airlines will be providing up to 16 flights per week for the 2013-14 winter season. Air Mauritius will be provided with enhanced expertise by Air France in managing cost (especially in terms of fuel savings) and revenue, procurement, maintenance and commercial operations. Furthermore, the customers of Air Mauritius will be able to enjoy some European destinations provided by Air France from the Paris-Charles de Gaulle airport. Consequently, Air France passengers can travel to Reunion Island on flights operated by Air Mauritius. Air France is also a shareholder of Air Mauritius since the company has began its operations in 1967. On 21st October 1998, a first agreement has been signed which was renewed two times, lately in 2008. Both airline companies have enjoyed a successful collaboration. 3.2.4 The best travel agencies being rewarded by Air Mauritius On 30 November 2012, Air Mauritius organised its Travel Trade Awards Night at the Intercontinental Hotel found Balaclava in order to reward the best travel agencies or agents of the island. The best performing agent went to Atom Travel based on its overall revenue 2011/12. Air France won the best airline partner whereas the best upcoming agent (by market share) was Travel Spirit. There were around 450 guests who were present for this award ceremony and they were mostly from the travel trade community. The Chief Executive Officer (CEO) of Air Mauritius, Andre Viljoen thanked the travel agents for their continuous support to the company throughout the year and discussed about the latest progress done at Air Mauritius.

The Sociology Of Health And Mental Illness - 3181 Words

ï ¿ ¼John Goulder (13005053) MBBS SSC Year 2: Library Project Dissertation Supervisor: Professor Paul Higgs Submitted: Tuesday, 13 January 2015 A Tale of Two Asylums: Reviewing the context and influences of two theorists, Michel Foucault and Erving Goffman, on the sociology of health and mental illness. Word count: 3,132 John Goulder! 1 ï ¿ ¼Introduction: Mental Health as Disparate Social Object Antipsychiatry was as much a cultural phenomenon as an academic or institutional one. Whilst the work of Laing (1960) and Szasz (1960) can be rooted in the Fruedo-Marxist ‘methodological individualism’ of critical theory (Rogers Pilgrim, 2010: 14), or even a broader constructionist critique of medical truth, it just as easily lends itself to a more limited historicist Libertarian reading: mental illness as socio-political deviance within an encroaching state (Sumner, 1994). Within this interface must be located the panoply of ‘iconographic’ representation (Shorter, 1997: 273) within wider mass-culture: Sumner cites the example of Ken Kesey’s One Flew Over the Cuckoo’s Nest — as salacious and sensational as it may be — which became, for a generation, a precipitation of populist anti-sentiment towards psychiatric institutions and their operative physicians. It is clear then that the dialectic of mind and its healer transcends theor etical partitions, spans academic disciplines, and crosses the great divide to take up its place within the popular consciousness. Considering this, and alsoShow MoreRelatedSociology and Healthcare Essays1578 Words   |  7 PagesSociology and Healthcare Health-care is a sociological institution within the American Culture. Health-care has many different aspects that pertain to patients, care givers and governmental approach to supply healthcare to all citizens. 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Due to the varying uses and complexity of the two words, multiple definitions have been established and criticizedRead MoreThe Psychology Of Mental Illness1177 Words   |  5 PagesWhen it comes to mental illness, I have the point of view of someone who is training to be a health care professional. During my past clinical experience as a nursing student at the Alberta Hospital Edmonton, I was immersed in an environment filled with individuals who were acutely m entally ill, and two of these individuals were my patients. While â€Å"The Sociology of Mental Illness† is an excellent source of information about mental illness in the context of sociology, based on my experience at AlbertaRead MoreThe Psychology Of Mental Illness1410 Words   |  6 Pagesusually goes hand in hand with mental illness, as people who are considered mentally ill will then be considered as deviant, since it is contemplated not a norm. 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According to Blaxter (2004), if a person can perform daily functions such as going to work, taking care of the household, etc he/she is considered healthy. Many studies have found that lay people define health as the absence of illness, However being healthy means different

A Proper Moral Guideline For A Rational Being - 1664 Words

The purpose of this paper would primarily focus on the search for a proper moral guideline for a rational being (i.e. humans). While there hasn’t been a unifying system to regulate the world, there are strides that have been made in that direction. Such strides would be consequentialism, which is supported by Bentham and Mill, Kantian ethics which is essentially penned by Kant, and virtue ethics, of which Aristotle’s version would be the best example to represent that field of theory. The essence of this argument lies in what the three theories seek in order to understand our moral limits in accordance to positive and negative reaction of such ideas and overall acceptance and application of such theories; with virtue ethics being the basis of the argument contribute to creating a sound moral system in relation to a rational being. In order to start this argument, one has to understand the basics of the three theories, which is most likely understood by the majority that read this paper, but for clarity’s sake, a parameter will be established to jumpstart this argument. Consequentialism is the concept that is best summarized by that moral actions are justified by the best possible consequences, which in overly simplified terms, the end justifies the means. Kantian ethics, simply put, a specific form of deontology, which focuses on the value of one sole good, which comes from good will, in so that we act out of duty/obligation. In other words, Kantian ethics focus on theShow MoreRelatedEthics: Nursing and Abortion1645 Words   |  7 Pagesthey do, and they must arrive at a point of view in a rational and logical manner. To assist nurses in this task, the ethical issues surrounding abortion are enumerated and clarified. 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It is a moral quandary that will continue to be disc ussed and a deliberated on as long as humankind are free moral agents with personal moral preferencesRead MoreBenjamin Franklin As A Representation Of The Enlightenment1571 Words   |  7 PagesWade Cobb Dr. Boeninger DWC 201 19 October 2015 Benjamin Franklin as a Representation of the Enlightenment The Enlightenment was largely a rational response to the 16th and 17th century Scientific Revolution, as well as major developments in philosophical thinking, such as ideas proposed by Rene Descartes. During the Enlightenment, thinkers emphasize rational and critical ways of thinking, rather than the complete reliance on religion that had been previously accepted. In many ways, Benjamin FranklinRead MoreSigmund Freud s Theory Of Psychology And Psychology1073 Words   |  5 Pages Sigmund Freud Sigmund Freud is considered to be the most important figures in the field of psychiatry and psychology. His ideas about psychoanalysis were developed in the 1800’s but are still being used today in the mental health field (www.studymode.com). Sigmund Freud was one of the pioneers/innovator of modern-day psychology. â€Å"As the originator of psychoanalysis, Freud distinguished himself as an intellectual giant.† (www.muskingum.edu) HeRead MoreEssay Marcus Aurelius and Stoic Philosophy1270 Words   |  6 PagesMarcus Aurelius and Stoic Philosophy Stoicism is a belief that the universe, despite its appearances, is completely rational and guided by fate. Within it, individuals can, by conforming themselves to divine reason, find their proper place, learn to accept whatever happens with a strong and tranquil mind, and fulfill their obligations to society. These beliefs are the heart of Stoicism, a philosophy that originated in Athens during the 3rd century BC. 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Webster’s Collegiate Dictionary defines ethics as â€Å"the discipline dealing with what is good and bad and with moral duty and obligation†. In more simple words, it is the study of what is right to do in a given situation, and what we oughtRead MorePros And Cons Of Having A Professional Code Of Ethics1683 Words   |  7 PagesPros and Cons of Having a Professional Code of Ethics Introduction A professional code of ethics acts as a guide concerning ethical conduct in a given profession. However, over time, it has been termed as an impediment to intellectual and moral developments. This way or another, there are advantages as well as disadvantages that emanate from applying the professional code of ethics depending on the context of practices. For this reason, this paper discusses both sides: positive and negative effects

Psychosexual Problem of Governess in “the Turn of the...

Psychosexual problem of governess in â€Å"The Turn of the Screw†Ã‚ ¬Ã‚ ¬Ã‚ ¬ The Turn of the screw by Henry James is regarded as one of the most fascinating psychological thrillers of all time. Published in the late nineteenth century, this novella sets up a narrative story of a young lady who appears to have seen the ghost of the former dead employers of the place where she was working. In this novella Henry James combined drama, suspense, and mystery to make it one of the most preferred stories among the readers of all generations. The Turn of the Screw raises many questions, however: Is the governess going crazy? Is she really seeing the phantoms of those dead former state workers? Is she innocent? Is she the villain or the heroine of†¦show more content†¦This shows that her mind was sexually frustrated. However, the children are probably not sure as what the governess is doing, and it has definitely harmed the psychology of the children. There is never ment ioned in the story the clear intentions of the ghosts, and Miles and Flora have never accepted their sighting with the ghosts, but the governess insisted that the children were aware of their existence and were pretending as if they never knew what was going on. If this is viewed as if governess was pretending then she might be doing this to impress and prove her master how she cared about the children. But whatever the governess was doing, in reality, has confused the children about what she was referring to and they couldn’t understand her. This definitely made the children suffer, as for every child, image of ghost is very much terrifying .Whatever she was doing it resulted in Flora being sick and Miles dead at end of the story ( Poquette 257). There are several points mentioned in the story telling governess is not reliable in whatever she is saying. Things like governess promising Mrs. Grose to write a letter to her master telling what was going on at Bly which was stol en by Miles, but she letter admitted that it contains nothing, and telling Mrs. Grose that the ghost of Miss Jessel wanted to posses Flora but the story tells thatShow MoreRelatedEssay about Love in Henry James Turn of the Screw1799 Words   |  8 PagesLove. The Turn of the Screw by Henry James is usually read as a ghost story in which the central character, the governess, tries to save the souls of two children possessed by evil. However, the short-story can be also analyzed from many different perspectives, as we come upon a number of hints that lead to various understanding of certain scenes. One of the possible interpretations is the psychoanalytical one, in which we interpret the events either from the point of view of the governess or from

My Argument Paper Free Essays

Stefanie Markel 1/2/2012 English Composition II Maria Mahon Adoption vs. Artificial Insemination Argument Essay When starting a family, parents are given several options. Unassisted pregnancy, where a couple gets pregnant with no outside interference, artificial insemination, or adoption are several options that a couple would consider when deciding to start a family. We will write a custom essay sample on My Argument Paper or any similar topic only for you Order Now The two that I will focus on are the latter two, adoption and artificial insemination. Adoption is a special, somewhat heartbreaking subject for me, however, for the sake of this argument, it needs to be addressed. I will touch on the pros and cons of each technique of starting a family. My position is that the decision to adopt or be artificially inseminated is an informed decision that each person should make after reviewing all of the information that one can gather. IF it were me, I would prefer artificial insemination, for of course, my own personal reasons. The adoption process brings to light several pros and several cons that a couple or single parent would need to consider before proceeding. Before considering adoption, one would need to consider these things, 1. cost of adoption, 2. ) domestic or international adoption, 3. ) and cost of caring for child, 4. ) opened or closed adoption. One pro of adoption is if you are not able to have a child of your own, there are many children out there that need a home and family to care for them. Depending on the situation a child is in, you may be saving that child from abuse, neglect, poverty, or malnutrition from environmental challenges (if a dopted internationally you may see this more so than domestically). On the other hand, it may be a situation of an underage mother that has no help or ability to care for the child. Another pro of adoption is that you would be able to have a child even if you as couple or as a single mother cannot conceive on your own. A con of adoption is that it is expensive; there is a lot that goes into approving someone to be able to adopt a child. And the time that it takes for an adoption to be finalized can take months up to years. The end result of holding a child in your arms is the biggest pro of all. Now a con in the child’s point of view would be not knowing who your biological parents are or your heritage. As a child who was adopted grows older, he/she may have questions that can be difficult at best to explain depending on the circumstances of the adoption. This is where my experience comes in; however, my experience is an exceptional situation. I was adopted by my maternal grandmother at the age of 10 years old. This was an open adoption. This made things very difficult. My mother did not just have my grandmother adopt and then leave me be. No, she was in and out of my life constantly, usually when it was convenient for her. This made things difficult for my adoptive mother to deal with. This is not usually a normal situation. My children, not by my choice, however, were also adopted last year. The adoptive parents do not allow me contact, this is a closed adoption. I hope to one day change this. (personal experience) While my mother gave up her rights willingly, I did not willingly sign the papers giving up my rights, I was forced to. These are two extreme situations of adoption. When my children get older, they will ask the questions of who they are and where they come from of their adoptive parents, then my hope is that they will come find me so that we may eventually have a mother/children relationship. The second option that is available for prospective parents is artificial insemination. This is a slightly less expensive option to become parents, depending on what route you take. A pro to this, is that you can become a natural parent, by this I mean the child is yours biologically. Now depending on the situation, you may be seeking to have a child, but do not have a partner. Or your partner (male) may not be able to help conceive a child. These are just two reasons that you would choose this option, there are many reasons, and all are different for different people. In this process, at least one process that is, you can go to cryogenic clinic, select the donor you wish, and have a doctor inseminate you. To choose a donor, select age, race, medical history (personal and family), profession, hobbies. This will bring up donors to choose from. Another con is that even though you can select pretty much everything about a donor, your child will not look like your partner, and could eventually raise questions later. Another con, as a single parent choosing this option, as your child grows older, they may ask questions that you cannot answer, as well as the question to find their biological father. In conclusion, of the two options given, each have their pros and cons but they both have a wonderful ending result, a child to love. No matter what choice you choose, remember a child is a precious responsibility and nothing to take lightly. When it comes time for me to choose, it may be possible for me to choose both, having been adopted I do know the benefits to the child in a normal situation. And I would love to experience pregnancy again, although I may not have a partner, I do know that I will have lots of support if I decide to do the second option. I would very much like to give a child a home someday and get them out of whatever situation they are in. References Adoption. com, retrieved 1/4/2012 from http://forums. doption. com/thanks-life/62158-seeking-adoptees-pro-life-pro-adoption-testimonies. html Adoption. org, retrieved 1/3/2012 from http://www. adoption. org/adopt/pro-adoption. php Personal Experience of being adopted and having my children taken from me and being adopted by foster parents LifeScript: Healthy Living for Women, retrieved 1/3/201, http://www. lifescript. com/Health/Conditions/Womens- health/Pregnancy/The_Pros_And_Cons_Of_Artificial_Insemination. aspx WebMD, retrieved 1/3/2012 from http://www. webmd. com/infertility-and-reproduction/guide/artificial-insemination How to cite My Argument Paper, Essays

My Argument Paper Free Essays

Stefanie Markel 1/2/2012 English Composition II Maria Mahon Adoption vs. Artificial Insemination Argument Essay When starting a family, parents are given several options. Unassisted pregnancy, where a couple gets pregnant with no outside interference, artificial insemination, or adoption are several options that a couple would consider when deciding to start a family. We will write a custom essay sample on My Argument Paper or any similar topic only for you Order Now The two that I will focus on are the latter two, adoption and artificial insemination. Adoption is a special, somewhat heartbreaking subject for me, however, for the sake of this argument, it needs to be addressed. I will touch on the pros and cons of each technique of starting a family. My position is that the decision to adopt or be artificially inseminated is an informed decision that each person should make after reviewing all of the information that one can gather. IF it were me, I would prefer artificial insemination, for of course, my own personal reasons. The adoption process brings to light several pros and several cons that a couple or single parent would need to consider before proceeding. Before considering adoption, one would need to consider these things, 1. cost of adoption, 2. ) domestic or international adoption, 3. ) and cost of caring for child, 4. ) opened or closed adoption. One pro of adoption is if you are not able to have a child of your own, there are many children out there that need a home and family to care for them. Depending on the situation a child is in, you may be saving that child from abuse, neglect, poverty, or malnutrition from environmental challenges (if a dopted internationally you may see this more so than domestically). On the other hand, it may be a situation of an underage mother that has no help or ability to care for the child. Another pro of adoption is that you would be able to have a child even if you as couple or as a single mother cannot conceive on your own. A con of adoption is that it is expensive; there is a lot that goes into approving someone to be able to adopt a child. And the time that it takes for an adoption to be finalized can take months up to years. The end result of holding a child in your arms is the biggest pro of all. Now a con in the child’s point of view would be not knowing who your biological parents are or your heritage. As a child who was adopted grows older, he/she may have questions that can be difficult at best to explain depending on the circumstances of the adoption. This is where my experience comes in; however, my experience is an exceptional situation. I was adopted by my maternal grandmother at the age of 10 years old. This was an open adoption. This made things very difficult. My mother did not just have my grandmother adopt and then leave me be. No, she was in and out of my life constantly, usually when it was convenient for her. This made things difficult for my adoptive mother to deal with. This is not usually a normal situation. My children, not by my choice, however, were also adopted last year. The adoptive parents do not allow me contact, this is a closed adoption. I hope to one day change this. (personal experience) While my mother gave up her rights willingly, I did not willingly sign the papers giving up my rights, I was forced to. These are two extreme situations of adoption. When my children get older, they will ask the questions of who they are and where they come from of their adoptive parents, then my hope is that they will come find me so that we may eventually have a mother/children relationship. The second option that is available for prospective parents is artificial insemination. This is a slightly less expensive option to become parents, depending on what route you take. A pro to this, is that you can become a natural parent, by this I mean the child is yours biologically. Now depending on the situation, you may be seeking to have a child, but do not have a partner. Or your partner (male) may not be able to help conceive a child. These are just two reasons that you would choose this option, there are many reasons, and all are different for different people. In this process, at least one process that is, you can go to cryogenic clinic, select the donor you wish, and have a doctor inseminate you. To choose a donor, select age, race, medical history (personal and family), profession, hobbies. This will bring up donors to choose from. Another con is that even though you can select pretty much everything about a donor, your child will not look like your partner, and could eventually raise questions later. Another con, as a single parent choosing this option, as your child grows older, they may ask questions that you cannot answer, as well as the question to find their biological father. In conclusion, of the two options given, each have their pros and cons but they both have a wonderful ending result, a child to love. No matter what choice you choose, remember a child is a precious responsibility and nothing to take lightly. When it comes time for me to choose, it may be possible for me to choose both, having been adopted I do know the benefits to the child in a normal situation. And I would love to experience pregnancy again, although I may not have a partner, I do know that I will have lots of support if I decide to do the second option. I would very much like to give a child a home someday and get them out of whatever situation they are in. References Adoption. com, retrieved 1/4/2012 from http://forums. doption. com/thanks-life/62158-seeking-adoptees-pro-life-pro-adoption-testimonies. html Adoption. org, retrieved 1/3/2012 from http://www. adoption. org/adopt/pro-adoption. php Personal Experience of being adopted and having my children taken from me and being adopted by foster parents LifeScript: Healthy Living for Women, retrieved 1/3/201, http://www. lifescript. com/Health/Conditions/Womens- health/Pregnancy/The_Pros_And_Cons_Of_Artificial_Insemination. aspx WebMD, retrieved 1/3/2012 from http://www. webmd. com/infertility-and-reproduction/guide/artificial-insemination How to cite My Argument Paper, Essays

Strategic Management Analysis of Coca Cola Company free essay sample

Candle. Three years later Mr. Candler and other associates formed a Georgia corporation named the Coca-Cola Company. The brand name â€Å"Coca-Cola,† was officially patented in the United States on January 31, 1893. The business continued to grow and in 1895, the Coca- Cola product had expanded in all states and territory of Unite State. The Company quickly outgrew its facilities and in 1898 was created the first headquarters building devoted exclusively to the production of syrup and the management of the business. One year later, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage for the sum of only one dollar. In the year 1919, the Coca-Cola Company was sold to a group of investors for $25 million. Robert W. Woodruff became the President of the Company in the year 1923 and his more than sixty years of leadership took the business to unsurpassed heights of commercial success, making Coca-Cola one of the most recognized and valued brands in the 20th century. We will write a custom essay sample on Strategic Management Analysis of Coca Cola Company or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today, the Company owns or licenses and markets more than 500 non-alcoholic beverage brands, has 3,500 beverage products including sparkling drinks and still beverages and sells 1. 7 billon servings per day in over 200 countries. The company is headquartered in Atlanta, Georgia and employs 139,600 associates across the six operating groups. Approximately 78% of its products are sold outside of the Unite State. Although 2010 was a hard year for many of the multinational companies due to the economical situation, the Cocal Cola company recorded revenues of $35,119 million, 12% more that in 2009. The increase in revenue was primarily due to increase in sales of unit cases of company’s products from approximately 24. 4 billion in 2009 to approximately 25. 5 billion in 2010, the increase in the price and product/geographic mix also boosted the revenue growth. The operating income of the company was $8,449 million and the net profit was $11,809 million, increasing a 2, 6% and 5, 77% respectively over 2009 fiscal year. Business, now-a-days is vitally affected by the economic, social, technological and political factors. The Coca-Cola â€Å"is a marketing model not just for mega multinationals looking to share best practices from around the world but also a case study for how upstart and mid-size brands, of which Coca-Cola has amassed many, can use creative stunts and strategic partnerships to get a lot done on a smaller budget. †( Zmuda, 2011). The company has been faced the external factors such as: economic, social and competitive that has affected the majority of multinational companies during the last years, creating excellent strategic to find solution for them. The Coca- Cola’ Vision and Mission